Finding the perfect foundation is like trying to find the perfect man :) it's nearly impossible. You have to do a lot of research online, trying samples, comparing it to ones you have tried in the past and still when you have been wearing it for a few weeks you still might not be 100% happy with it. Most women reading this will have a drawer full of foundations they will never ever use again, too light, too dark, too shiny, top matte. I want to share some foundation finding secrets to help you make a well-informed choice and hopefully find your perfect MATCH :) Firstly, good skincare is a must for any foundation to look flawless.
When you try a foundation on at a makeup counter and the artist perhaps doesn't prep your skin with skincare its going to be a rough road always make sure your face is fully cleansed just popping it on the back of your hand isn't enough. If you are on your own mission I would suggest a nice skincare application before heading out foundation shopping. A hydrating spray, a moisturizer to suit your skin type and a primer is essential.
Next, you need to decide what this foundation is for. Is it to suit your natural skin or your Saturday night bottled tan skin. If you want this to match your tan please wear the tan shopping it will really help to narrow down shade selection. Many women have asked me over the years if they can wear the same foundation with and without a tan, my honest opinion is no because essentially you are changing your skin tone and need a foundation to match it. If it's a gradual tan or very subtle you may get away with it but for the ladies out there after my own heart who love to be a few shades darker you will need two foundations. How do I shade match? I suggest when you are selecting a foundation to ask the opinion of the artist working on for the brand they are usually more than happy to help but remember you have to wear it and YOU know best.
The best place to test your foundation is directly in on your neck, you need to match your face to the rest of your body the jawline doesn't always give the best indication. Swatch AT LEAST 3 shades close in color, don't use too much foundation for the swatch just a small amount after 30 seconds the shade that disappears is the right choice. The foundation can oxidize so leaving it for those few seconds can really help to make the best selection. If you are still unsure take a sample home and wear it for a few days.
Foundation is expensive don't rush into it and also don't feel pressured if you're not sure always sample. So I hope you feel a little more informed when you head out to buy your next foundation.
TOP 5 FOUNDATION RECOMMENDATIONS:
ARMANI LUMINOUS SILK
MAC PROLONG-WEAR NOURISHING
NARS SHEER GLOW
LAURA MERCIER SILK CREME
HOURGLASS VANISH SEAMLESS FINISH STICK